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GenomeSoldier

Joined: 30 Aug 2006
Posts: 36
Location: Sheffield, England


PostPosted: Wed Sep 06, 2006 5:47 am    Post subject: Advertising Reply with quote


Any advice with this?

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malcon

Joined: 23 Feb 2005
Posts: 391
Location: miami florida


PostPosted: Thu Sep 07, 2006 8:57 am    Post subject: Reply with quote

hey this is cool. i cant decide if i like the space between the phone/text and the blue information at the bottum. i dont think its nessesary...hmm but it may be a nice break. i think you would want the text and the phone bigger, and have the background more usfull as a background, and not so much as a party of the forground. i think because the phone has the drop shadow, or the black outer glow. the text by the phone should have the same depth. it would connect the two alot further. unless you just want the phone to stick out more. but then the text will have a better chance to be skipped.
anyway this is cool, if you make anychanges please repost (on this same thread)
later!

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helcyon

Joined: 02 Oct 2005
Posts: 191

PS Version: CS3
OS: OSX 10

PostPosted: Fri Sep 08, 2006 7:46 am    Post subject: Reply with quote

yeah i think your headed the right direction, but it still needs some work. The typography is a little weak. Play with different sizes, possibly different fonts, colors, kerning/tracking, leading, etc... It just looks kida plain. Also work on placement of things. I do like how some of the things are lined up such as the trademark witht the copy on the lower left, and how the baseline of that bottom line, lines up with the baseline for the text on the lower right.

With the color, the blue u have chosen, seems a little odd. An idea would be to emulate the colors of the phone. Or at least that silver metalic part of it. With gradients, brushes, and the eyedropper, simulate that brushed metal look. (just and idea)

Back to typography, on your main tagline, you need to emphasise the important issues. This is an Ad, and needs to capture people's attention. What is important to people? It is ok to showcase features and bennifits, and price, but people buy value. (there are tons of articles on this)

So for a start, I like it. I do like the idea of a phone at top with a tagline, then the rest of the copy at the bottom in its own compartment. Just keep working on it. Looks good so far

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ronmatt

Joined: 30 Jun 2005
Posts: 94
Location: paradise, Ca


PostPosted: Tue Sep 19, 2006 3:55 am    Post subject: Reply with quote

I am quite confused. according to what I see this ad is merely a thumbnail
(see attached) I was going to critique it but there's virtually nothing there.
assuming you don't quite understand resolution and size relationships, I'll ctitique the image you posted. 1st, you have a tremendous amount of wasted space that is consumed by a pointless 'ghosted' photo, not to mention the guy in that photo looks like he's about to fall asleep or he has a hangover. Not appealing marketing. 2nd, even at the size you posted the copy doesn't read well. Too small. In fact everything is too small except for that useless ghosted photo. Try some kerning and creative leading. The lead text should be treated as a graphic as well Try to avoid using the word 'and' in the lead text. That should be a dynamic statement, not a casual sentence.



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dojo.ro

Joined: 09 May 2004
Posts: 45
Location: Timisoara, Romania


PostPosted: Wed Sep 20, 2006 8:14 am    Post subject: Reply with quote

I find it very nice made. I love the image and the entire idea. I think the black text on the blue backgound could be more worked. I'd use another colour too, maybe some orange .. it's a bit too linear as compared to the "flamboyant" header. Anyway .. very nice design
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