Wondering what I should ask for this order

Cavery

Hello,

I have just received my first order as designer, and I am so excited about it. The bidder wants me to design a logo, business card, brochure and website. How much money should I ask for this, I thought around 115$ (100€, 76,86£) should do it, am I right? What do you ask for such an order? Please, discuss with me!

Thanks in advance.

hawkeye · Posted: Tue Jun 22, 2010 2:25 pm Post subject:

I'd suggest you take a look at the time it would require for each item and then determine an hourly rate that you need to have.

Let's say $50 per hour times X number of hours = $$$

Some people are willing to work almost for nothing, don't be one of them. Your Photoshop skills have value, don't sell yourself short.

thehermit · Posted: Tue Jun 22, 2010 4:21 pm Post subject:

I generally charge an hourly rate as hawkeye suggests, however in some cases I break my own rules and charge an overall for the job.

I can't break down your time for you, as your skill and experience are unclear to me (even if they were clear, probably not), but I can help you break your work-flow down into chunks.

Your clearest objective is the logo, all the rest of your work hangs on getting this right, therefore the logo is your key margin. Letterheads and the like fall into supplementary/complimentary category, in a full brief they are expected as is the hike in price you will also charge for doing it.

Whilst it would be nice to charge 'Mom & Pop' companies one price and Nike another because we know they can afford it, it is both unrealistic and unethical. It is fully reasonable to ascertain which markets the company is planning on using the logo in and in what context, but charging more on presumed or assumed success would be fallible. Would you be happy if your ISP or host quadrupled your charges based on an assumption of your ability to pay?

Know your skill level, but more importantly your experience, weigh that up against the market conditions at the time of bid/pitch and other competitors and then come up with the magic figure. Be confident ( I would guess about $900 confident) but be willing to negotiate and discuss with your client.

Bottom line. Ask your client; they know what their budget is and you can then tailor your work to that.

*edit* Applies from 8-80+ */edit*

thehermit · Posted: Tue Jun 22, 2010 4:33 pm Post subject:

Just to spam my own response! I forgot to say, even in the edit

As you are new and I guess fairly young, it's not always a bad thing to work for peanuts as experience and a good portfolio or body of work will always set you in good stead. I still advise though that you have a proper meeting with your client, maybe with a more experienced business 'wingman' to aid you in your negotiations.

johnnywayne · Posted: Tue Jun 22, 2010 4:53 pm Post subject:

I suggest going to http://jobs.designcrowd.com and looking around at the payments there if you want to do a one time charge. Are you coding the website as well as design? $115 is cheap even for someone relatively new. I agree you can and probably should work fairly cheaply to get established, but I think $500 would be cheap for this amount of work. $25 x 20hrs would be my estimate for a decent commission for this for you.

Cavery · Posted: Wed Jun 23, 2010 8:39 am Post subject:

Thanks so much for all your replies, people, I will definitely take your opinions into my final decision! Big Wink

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