Joined: 02 May 2010
Posts: 6
Location: Phuket, Thailand
Posted: Mon May 03, 2010 10:58 pm Post subject: Designing physical (not web) vertical banners
Hi folks
I've started using Photoshop to design physical vertical banners to stand outside our restaurants here in Phuket, Thailand.
Rightly or wrongly I set the ruler scale to full size of 600mm by 1400mm which appears to be ok for the graphics and looks good (in my view).
Now what I've done is import photo's of sample dishes we serve which will be approx. 200mm by 170mm (full size). However, when I import them into the .PSD they appear relatively huge so I have to scale them down to the correct size. I'm concerned that the photo quality will deteriorate and look poor when the banner is printed at full size.
Am I doing this the wrong way (clumsily) or am I being unnecessarily concerned? (Can't get my head around pixels and scaling etc)
Should I send the design to the printers as .PSD, .PDF or .JPEG?
Any other comments on the design would be appreciated.
Many Thanks in advance.
Joined: 05 Mar 2003
Posts: 3987
Location: Cheltenham, UK
Posted: Tue May 04, 2010 3:12 am Post subject:
First things first, take a trip to or at the very least phone the printer that you are using and ask him some questions. It would be easy to give you a generic answer of 'make sure that it's 300dpi' but the truth is, it may only need to be 270dpi or 150dpi, it very much depends on the printing process.
As a rule most printers would adore you for sending PDF with profiles, your printer may supply with profiles, it's one of the questions to ask.
As for the size of your included photos within the composition, what resolution are they and what resolution is your canvas? Different?
Just one other point about your poster advertisement. Cuisine and seafood are part and one in the same, although I get what you mean
Sorry to not be able to give you a definitive answer, but hope It helped a little. _________________ If life serves you lemons, make lemonade!
Joined: 02 May 2010
Posts: 6
Location: Phuket, Thailand
Posted: Tue May 04, 2010 8:13 pm Post subject:
Hiya Hermit, thanks for the response which I read yesterday.
I thought I'd have a good think about the ppi issue before resonding and it's made me understand the implications of the initial settings which I had given no thought to . Yes, the canvas resolution is 72ppi (obviously default)and the photos are 2048x1536. No wonder they were so large when imported into the .PSD. Now I understand.
I've redrawn with the canvas set at 300ppi and the photo's when imported are pretty much the correct size to fit into the frames, just a little scale tweaking required, so image quality is retained.
I'll speak with the printer concerning format (no brainer).
As for your comment about 'Thai cuisine/sea food' you're quite right, however, this is intentional. You would not believe how many tourists (of all nationalities) forget to pack their common sense before leaving their shores. They really do have to be told "sea food" even whilst looking at the menu, never mind when walking past the sign.
"Sorry to not be able to give you a definitive answer, but hope It helped a little."
On the contrary, your response forced me to think about many issues that have now become clearer. It's helped a lot.
Many thanks.
Joined: 05 Mar 2003
Posts: 3987
Location: Cheltenham, UK
Posted: Wed May 05, 2010 2:59 am Post subject:
Glad it helped a bit and I see that being contrary in language doesn't help the lobster shift _________________ If life serves you lemons, make lemonade!
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