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        poofy 
           
           
         
          
          Joined: 22 Apr 2012 
          Posts: 3 
          
 
  
         
       
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				 Posted: Sun Apr 22, 2012 6:12 pm    Post subject: photoshop logo distortion | 
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				I created a logo in photoshop and when used for business cards and brochures its fine. But when the customer wants to blow it up on one of those vertical banners it is pixelized. Now they went to two different printers both told them to make the logo in illustrator instead. This doesn't make any sense. 
 
Please help  | 
			 
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        Auieos 
           
           
         
          
          Joined: 29 Jan 2010 
          Posts: 2019 
          
 
  
         
       
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				 Posted: Sun Apr 22, 2012 7:57 pm    Post subject:  | 
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				Any logo that is in a raster format (Photoshop) will lose quality when made bigger than its original scale.
 
This is because there are only so many pixels within your logo, and the larger it is made the more they begin to show.
 
 
Illustrator uses vector format which can be scaled without reduction in quality.
 
Vector is industry standard when it comes to designing logos, for the exact reason you have outlined in your post.
 
 
Hope that helps.  | 
			 
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        poofy 
           
           
         
          
          Joined: 22 Apr 2012 
          Posts: 3 
          
 
  
         
       
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				 Posted: Mon Apr 23, 2012 2:55 am    Post subject:  | 
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				Thank you I was afraid of that  | 
			 
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        renata 
           
           
         
          
          Joined: 26 Nov 2010 
          Posts: 368 
          Location: Australia
 
  
         
       
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				 Posted: Mon Apr 23, 2012 6:19 pm    Post subject:  | 
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				Though Photoshop can work with vectors (so you don't have to rush out and buy Illustrator if you don't have it). The pen and shape tools will be your friends.  | 
			 
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